Vision & Management Goals

Mission

To foster the tourism and MICE (Meetings, Incentives, Conventions, Exhibitions) industries by leveraging Gwangju’s rich cultural, artistic, tourism, and convention resources; to enhance citizen convenience and well-being; and to contribute to the revitalization of the regional economy.

Vision

An integrated tourism and MICE platform that creates future value for Gwangju.

Strategic Goals and Strategic Initiatives

Structural Innovation

1 Improve the tourism governance and operational framework in Gwangju
2 Strengthen implementation capacity through organizational restructuring
3 Innovate visitor support and service readiness
4 Promote inter-regional (mega-region) tourism development

Tourism Innovation

1 Strengthen strategies to expand tourism demand
2 Establish Gwangju as a city of festivals
3 Realize a comprehensive Tourism-MICE platform
4 Foster and support local tourism enterprises

Management Innovation

1 Enhance financial soundness
2 Strengthen tourism development capabilities
3 Advance the information and communication system
4 Reinforce the ESG (Environmental, Social, and Governance) management framework

Core Business Areas

Tourism

Development and operation of tourism products
Promotion of tourism resources and attraction of visitors
Urban marketing initiatives
International exchange programs

MICE (Meetings, Incentives, Conventions, Exhibitions)

Facility management, operation, and rental
Promotion and development of the MICE industry
Attraction, hosting, and support of exhibitions and conventions

Policy

Planning of tourism promotion policies
Research and studies related to tourism
Education and consulting services
Identification and development of revenue-generating projects for the organization

Infrastructure & Services

Construction of exhibition and convention centers
Development and operation of tourism and convenience facilities
Management and rental of cultural, festival, event, advertising, and real estate assets

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